Client: Unilever

Role: Lead Designer

Rexona sponsored the FIFA Women's World Cup™ and wanted to actively engage and connect with enthusiastic fans. It’s not just players who experience physical and mental stress during a game. Watching a football match triggers the release of stress hormones, increasing heart rate and blood pressure. The players warm up…why shouldn’t the fans?

Rexona hosted the Warm Up Zone, from the physical to the vocal, to get fans ready before the game. The activation consisted of three activities that fans can complete in 72 seconds to emphasise Rexona’s messaging of 72 hours protection. As the design lead, I developed the lockup and the VI to use within the space and worked with the team and suppliers to create an unmissable experience. I ensured the messaging, branding and visuals were as cohesive, exciting and as striking as the main event.

Rexona extended their support for the Fifa Women’s World Cup across consumer promotions in-store and online media. I was tasked with bringing alive Rexona’s messaging of the power of movement to transform lives and Rexona’s Advanced 72Hr protection. I created and delivered unmissable Point of Sale designs to effectively communicate, engage and inspire consumers that Rexona won’t let you down.