DIGITAL MEMBER EXPERIENCE

Client: Qantas Super

Agency: Yell Creative

Role: Lead Designer

Qantas Super wanted to define what the ideal member experience could look like, and how it could be delivered. I was involved in user journey workshops with Qantas Super members. From this research, insights were compiled for me to design nine key personas. I also designed the research insights and outputs for client presentations which led to to a printed Digital Member Experience roadmap document. This work ranged from the persona matrix’s, tone of voice guidelines, user journeys to the DME roadmap.

I was also involved in researching and designing other facets such as Qantas Super’s‘health check’ stand, to encourage members to engage in their fund.