Perpetual Private animations

Client: Perpetual Private

Agency: Yell Creative

Role: Art Director & Lead Designer

Perpetual Private has an unrivalled reputation with high net worth Australians, and offers a range of services to help them grow and protect their wealth. They needed new tools to help customers understand what it means to establish a relationship with a Perpetual adviser. I created an engaging and interactive videos to send prospective clients prior to their first face-to-face meeting to demystify the advice process. I designed and art directed a set of four videos using their brand colours and continuous line to reflect life’s journey. The videos were delivered in a high-quality ‘video-in-print’ package.