Netflix activation
Client: Netflix
Agency: VMLY&R
Role: Designer
I worked on the launch of Netflix’s summer campaign ‘Love Sucks Love Rules’ for the release of a string of romance titles that span across both films and series. The task was to highlight the duality of the romance experience, working with Netflix’s artwork. As the designer, I responsible for ensuring a high standard of design across Out Of Home banners, social stickers, story boards, press release imagery, social posts, and page takeovers whilst adhering to Netflix’s style guides. I created a suite of designs in different formats, and produced print-ready and digital finished artwork.
Below: digital OOH storyboard
Above: print OOH Banners, bottom left: press release image, Twitter branding.